How to Find Your Unique Makeup Style

The truth is, there’s no one-size-fits-all approach to beauty. Your unique makeup style will come from experimenting, learning, and understanding what works best for your features and lifestyle. 

Makeup is so much more than just a tool to enhance your features—it’s a way to express who you are. From bold lips to natural glow, your makeup style should reflect your personality, your preferences, and what makes you feel amazing. But with so many trends and products out there, it can be overwhelming to know where to begin in finding a makeup style that’s uniquely yours.

Let’s break it down for you…

Embrace Your Natural Features

Before diving into makeup trends or looks, start by appreciating what you’re working with. Whether it’s your full brows, high cheekbones, or glowing skin, your natural features are the foundation of your unique style. Makeup isn’t about hiding or covering up—it's about enhancing what you already have, and highlighting your favourite features.

Try spending a day with minimal makeup or no makeup at all, just to observe what you love most about your face. Maybe you’ll realize you want to emphasize your eyes, or maybe it’s your lips that stand out. Let your natural beauty guide your style.

Identify Your Preferences

Makeup should be something you enjoy, not something you feel obligated to do. 

Are you someone who loves bold, dramatic looks, or do you prefer something more subtle and natural? Figuring out what makes you feel good is key to developing a routine that’s tailored to your needs.

If you love experimenting, try a new lip colour that’s a little out of your comfort zone or maybe winged eyeliner for special occasions. If you prefer a soft, minimal look, stick to neutral tones and a light application.

Don’t be afraid to mix it up. You might want a more natural look during the day, but enjoy a glam look for nights out. Your makeup style can be as versatile as you are.

Our private and group makeup lessons are the perfect way to learn new techniques and get personalized recommendations tailored to your preferences. Did we mention that we can offer you an exclusive discount for our top 4 pro makeup brands?

A peek at one of our group makeup lessons

Consider Your Lifestyle

Your lifestyle plays a huge role in determining your makeup routine. Build your makeup routine around your daily needs. If you’re a busy professional, opt for time-saving essentials like a tinted moisturizer and mascara. If you’re someone who loves trying out different makeup styles, carve out time to experiment with looks at home.

Experiment with Colours and Textures

If you walk into a Sephora there is no shortage of colours, textures and tools. Don’t be afraid to try something new!

Test different shades to see which ones complement your skin tone and personality. You might find that earthy tones give you a sophisticated look, while brighter colours bring out your playful side.

Try testing colours on your hand or lips at a makeup store to get a feel for what works best. (Please be sure to use the single use tester they provide! Do NOT use directly from the product).

Learn The Rules Like a Pro So You Can Break Them Like an Artist

There’s no shortage of beauty tutorials and advice online, but the trick is to take what works for you and make it your own. While learning the basics is valuable, don’t feel pressured to follow trends just because they’re popular. At the end of the day, your makeup style should be something that feels comfortable for you.

If you’re unsure where to start, book one of our in-person makeup classes and get personalized lessons tailored to your unique needs, preferences, and lifestyle. You'll leave with confidence and product recommendations that perfectly suit your style!

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5 Common Makeup Mistakes and How to Fix Them